We’ve all heard the adage “less is more”, well eCommerce doesn’t get much more minimalist than the one product Shopify store. If you only think of eCommerce in terms of large multi-product stores, think again. There is huge potential for single-product stores online.

Spanx and invisibobble are just two examples of major international brands that began selling single products. So why not aim high with your one product Shopify store. Follow our tips to give your business the best start.

  1. Recognize and capitalize on the benefits of a one-product Shopify store.
  2. There are many advantages to just focussing on a single product. Make the most of the opportunities afforded to you.

    • Hone your product
    • All of your time and attention can go into perfecting your flagship product. All online reviews and communication with your customers are focused on a single product, so when a customer gives you the feedback you know exactly what they are referring to.

      Listen and respond to what your customers want to create the perfect product. From day one start making the necessary changes.

    • Focussed messaging and branding
    • At jdp, we drill the importance of creating a clear and focussed business language. If your customers don’t immediately know what you offer, then they’re unlikely to spend the time to find out for themselves.

      The beauty of a single product business is that what you offer is unequivocal and easy to articulate.

    • Great for Search Engine Optimization (SEO)
    • What you offer is not only obvious to your customers, but also to Google. If you only sell one product your website is likely to naturally mention keywords on every page. SEO can be a headache for many eCommerce businesses, but it’s much easier when all of your content is focused on one product.

    • Spend more time connecting with your customers
    • Think of all the time, energy and resources saved by not having to create various high-quality images, and write detailed descriptions for each product. Instead, you are able to focus your resources on understanding and connecting with your ideal customer base. Perfect your communication, and grow your customer base.

  3. Prepare web content
  4. Part I of establishing your business language is developing content that conveys your core values not just through what you say, but how you say it (tone of voice).

    Make sure your messaging is consistent across your virtual environment, not only on your website, but also your social media channels, and any print marketing you may have.

    Consider even the smallest details such as navigation panels and buttons.

    It’s also best to optimize your content for search engines (SEO) right from the start to make it easier for people to find your website.

  5. Choose a Shopify theme
  6. Part I of establishing your business language is creating a visual language for your business. That includes logos, images, font choices, and other elements of web design. Much of the heavy-lifting is done by choosing the right Shopify theme.

    When choosing a theme make sure it’s user-friendly, simple to navigate, and that it contains all the main features and functionalities you need to save you time further down the line. We’ve written a similar blog with tips for choosing a WordPress theme, many of which apply to choosing a Shopify theme.

    For SEO purposes you ideally want to include a blog page to keep your site relevant and updated. This is especially important for one product Shopify Stores as you’re not going to be updating your website regularly with new products.

Ultimately, running a one product Shopify store isn’t all that different, and in some ways, it’s actually easier. Just make sure that you capitalize on the benefits, to increase your visibility and make up for the fact that your website won’t be updated frequently with new products.

Get more tips on running a Shopify store on our blog.