The online marketing industry is broken. There. We said it. The problem is that many marketing companies rely on clients to have a vague idea of what they think they need, and then go out shopping for an off-the-rack solution for their business. But we’re here to shine a light on this topsy turvy approach to online marketing. Your business has a unique set of needs. It’s up to the experts to assess what the best next steps are and handcraft a business strategy that can include a custom web solution just for you.
Let’s start by illustrating this with an example…
One Size Does Not Fit All
If you own a website, you’ve probably heard the term SEO before. Search Engine Optimization is how your website ranks when users search for your product or service. If you’ve searched online to learn how to boost your SEO, a ton of different offers and information will pop up.
Quite commonly, you’ll click on websites that promise package deals to rank your site immediately. Their advertisements may look a little something like this:
Best SEO Monthly Package
- #1 Ranking spot on Google
- 4 Keywords
- Multiple Links
- Optimization of your webpage
Only $400 a month
Sounds great, doesn’t it? If you don’t know much about SEO, you might be tempted by one of these pre-packages options. But the problem is that these huge undeliverable promises are made without even knowing or understanding how your business operates, and what it could most benefit from. Run the other way!
You’re risking an extra expense to your business that’s highly unlikely to pay off. To put it bluntly: there is no one size fits all solution.
When we use customized web solutions, we focus on your unique business
All pre-packaged solutions have a similar problem. They use the same techniques on your business as they do on everyone else’s. But what works for one business doesn’t necessarily work for another.
A technology company will need different web solutions than a bakery. That much we know intuitively: Apple markets its products differently than Betty Crocker. The clientele, business goals, content, and web design will need to be different. Using the same package, throwing a few keywords in, and creating links will not help your business gain the right traction. What’s more, Google and other search engines are likely to penalize your website for low-quality keywords and links.
Customized Web Solutions focus on finding your brand’s unique path to online success. Handcrafting a personalized package that encompasses services like SEO, web design and development, web maintenance, and content marketing, will create growth for your business. Remember, your roadmap to digital growth should look different from other companies.
There’s More to Marketing than SEO
One-size-fits-all solutions only focus on boosting SEO, claiming that’s all you need to grow your ratings. However, if you purchase one of these packages, you’ll notice that you’re not gaining website traffic or you’re failing to convert traffic to sales. That’s because there is a lot more to marketing than just SEO.
Having a customized web solution focuses on all different aspects of your digital presence. For example, your website needs to have a high-quality design and a user-friendly interface. Your blog content needs to be relevant and consistent to offer value to customers. Your social media needs to create interaction and engagement with your brand. There are multiple ways to increase your reach, and those solutions need to be customized to fit your company.
You Don’t Need to Know Everything
Package deals rely on the fact that you should already know what your website needs to do to reach more customers. But you’ve got enough on your plate without having to become an expert in custom web solutions on top of everything else. You hire professionals for a reason: they should provide you with the answer, not expect you to know all the jargon.
Before selling you a service, your provider should first set up a consultation. During this consultation process, you should discuss your business plan, goals, and objectives. After understanding your business, your provider will create a customized plan to help you achieve those results. From there, they will implement your customized plan and will provide you with analytic reporting and data. If something isn’t working, the plan is reevaluated and adjusted to meet your business goals. That is real progress and growth, compared to empty promises.
If you see a standard one-size-fits-all package, find another provider. Those packages are not going to help your business. Instead, choose a reputable provider who takes interest in your business. Your successful future will thank you for the investment you make on a proper plan for your business today.