Shopify happens to be one of the largest eCommerce creation platforms in the world and it’s with good reason. They offer flexible store catalogs, themes, app development features, and the ability to use plugins.
Many Shopify users have the same questions, though, on how to properly develop not only their storefront but also the backend processes of their eCommerce stores. We run through some key components to a Shopify store and talk over whether you need a web designer and developer for your Shopify store.
What do you need to design and develop on Shopify?
One of the most important components of developing a Shopify store is ensuring that users can find you with SEO. Another very important part of trying to create a lucrative eCommerce store with an amazing customer experience. Here are a few key areas to focus on:
Creating a robust and easy-to-navigate catalog is one of the most important parts of your Shopify store. Create landing pages that are focused on SEO to help drive your customer to exactly what they are looking for on your site.
Use filters and dropdown menus to help organize your catalog so that customers can easily browse your range.
It should go without saying that the easier the products or services are for your customers to find, the more likely they will be to proceed with a purchase.
Visual aesthetics are vital to ensuring that you have a professional-looking eCommerce store on Shopify. Make your customers feel comfortable with their purchases using high-quality images, and a color palette that is pleasing to the eye.
Pick a theme that aligns well with the type of product or service you sell. It’s not always easy to find the right solution. At first glance, it might seem like there are tons of good-looking themes to choose from, but when it comes down to it, your favorite themes might not have all the features your business requires. But don’t worry, you can also get into some intricate customizations when you use HTML and CSS. If your coding skills aren’t up to it, you’ll need a Shopify developer.
In addition to creating a great structure, another key component is the content of your Shopify store. Mix up your content from video to high-quality images, to copy that connects with your customers. If you are not sure what kind of content you need, we offer a full analysis of your virtual environment to tap into your business’ key message and translate it into content that connects with your audience.
Customer retention is at least as important as acquiring new buyers. Set up and develop a post-sale engagement campaign to set your business apart. This also elevates your level of service and creates a tailored experience for your customers. After a sale, set up automated messages to see get customer feedback, open up dialogue and improve customer engagement.
So do you need a developer or web designer?
While it’s not mandatory to work with a developer or web designer, it certainly helps elevate your business to the next level.
As it gets easier for people to start up and run their own website, it requires more effort to reach out to your audience and stay relevant to them. Hiring a Shopify store developer can help you on that mission.
At jdp, we take the time to analyze and diagnose your business, your purpose, your product or service and translate it into a coherent business language to ensure that this information is communicated to your customers. eCommerce design and development is just one of the many tools we use to boost your online presence and increase opportunities for your business.