Your reputation is on the line! Before hiring a white label WordPress development company, run through these tips to make sure that whichever white label company you choose will only benefit your business.
Tips for choosing a white label WordPress development company
- Decide if white labelling really is the best option for you
- It enables you to offer a service that might otherwise be out of your remit or out of your comfort zone. You and your colleagues have your own set of skills, and WordPress development might not be one of them. Hiring a white label WordPress development company will enable you to still deliver quality, and free up more time for you to offer the services that you and your team are stronger at.
- Even if your company does have the capacity to offer WordPress development, using a white label agency can help you with your workload as you scale. Turning away clients because you’re over-booked is heartbreaking, but white labelling is a viable alternative.
- White labelling also frees up your time so you can focus on sales. Outsource production so that you can concentrate on establishing and growing your brand.
- You are putting a lot of trust into a third party. You need them to be able to deliver a quality website on time, and with minimal fuss to avoid frustrating your clients. Your reputation effectively lies in their hands.
- On the whole, clients prefer transparency. If you think that your clients would be open-minded to the fact that you outsource to a trusted third party, it can save you a world of headaches to just be clear from the start.
- Make sure they’re committed to confidentiality and non-disclosure
- Check the quality of their WordPress sites
- Are they communicative and responsive?
There are many benefits to subcontracting your WordPress development.
However, you may also want to consider the following points before deciding whether to white label:
Confidentiality is particularly sensitive with a white label set up. It might feel like “lying”, but there are plenty of legitimate reasons (a few of them listed above) as to why you might want to outsource WordPress development and not explicitly tell your clients, and you don’t want the secret to getting out there.
Furthermore, you need to ensure for legal and ethical reasons that whichever subcontractor you work for won’t leak your client’s assets (if that sounds particularly offputting, it should) or confidential information.
Before signing on the dotted line, ensure that there is an explicit non-disclosure agreement (NDA) clause written into the contract.
One of the stinkers of researching companies that exclusively offer white label services is that by their nature, it’s harder to research their previous work, and reviews and testimonials are thin on the ground. And yet, knowing what level of quality to expect from your white label company is vital.
At jdp, we are also hired directly as a 2nd party, and as such we are able to showcase our work without breaching any NDAs. Head to our showroom to explore our quality work.
One of the issues of white labelling is that if you aren’t transparent about the involvement of a third party, any delays or hiccoughs will be laid at your door.
The reputation of your agency rests you being able to efficiently respond and communicate to your clients, so it follows that whichever white label WordPress development company you choose should be on hand to answer your client’s questions quickly.
Check that the company you choose has clear channels of communication set up and that you will be assigned a primary point of contact – someone who is accountable to your project.
At jdp we’re committed to providing a quality, confidential service. We value communication above all else in ensuring that all stakeholders are happy and satisfied with our production. If you’re interested in subcontracting us for our WordPress development services, get in touch
