Content Marketing is the latest in the toolbox of eCommerce techniques available online that you can use to grow your Shopify store. Did you know that 7/10 of the customers prefer getting informed about products through an article they read online rather than seeing direct advertisements? Here are a few tips and tricks you can use when it comes to content marketing that will give a massive boost to your Shopify eCommerce store.

  1. Create “out of the box” content
  2. A common mistake is to stick with tried and tested content. It works for other brands, so it’ll work for you, right? But remember, internet users are bombarded each minute with an immense amount of content. When the content is similar, you simply won’t stand out. If you create extraordinary content, it will catch your customers’ attention and sustain it for longer too.

    As an added bonus, customers will automatically associate that exceptional content with your Shopify eCommerce store and will be more likely to come back for more.

    To keep your content exciting, use more than one platform and a variety of content across several mediums. Here are some examples:

    • Podcasts
    • Blogs/Articles
    • Videos
    • Social media content
    • E-books
    • Offline content

  3. Extend the reach and availability of your content
  4. You want your Shopify eCommerce store content to reach as many people as possible. The wider audience it captures, the greater number of people will be aware of your store, which leads to an increase in sales.
    There are 3 main types of platform where you can post content:

    • Directly on your store
    • E-mail
    • Social media

    Email lists are much more effective than you might think. An enticing caption and description along with the link to your Shopify eCommerce store can direct people to your site. This will directly increase the traffic on your site. 73% of the millennials reported in 2018 that they opt for emails over all other mediums for all their professional communication.

  5. Fresh content
  6. A HubSpot survey showed that the more blogs a site posts, the more traffic that particular website received. Even if you are a small fledgling company, you should still post fresh and engaging posts on a regular basis to keep your readers engaged. The resulting increase in traffic is particularly beneficial for startups since it drives up the chances of readers becoming actual customers. HubSpot’s research found that publishing a minimum of 16 posts can give a company x4.5 boost compared to competitors who post no more than 4 posts in a month.

To sum up

Content marketing is a useful tool for boosting traffic and sales. Use quality content to ensure its effectiveness. The trick is simple: create captivating content, choose the right platforms to reach the largest audience, and publish blog posts frequently. Apply these actionable tips to your website!