It’s all about first impressions. The adage “don’t judge a book by its cover” exists for a reason. It’s built into our nature to be Judgey McJudgefaces. We judge books, people, Instagram profiles, and, yes, brands. Your customers are no different.
For that reason, brand design and development is a vital part of starting and running a successful business. It ensures that your business language is consistently communicated across all platforms and reflects your brand positively, in a way that’s conducive to driving traffic and landing new customers. Web design is just one client interface, but it’s an important one to get right.
So here’s how to decipher whether your web design is communicating the right impression of your brand.
- Is it consistent?
- Does it have personality?
- Is it easy to navigate?
- Is it slow?
- Do you have a range of content?
Is your web design consistent with the brand you’ve developed? Your brand identity is your business’ DNA. At a base level, your brand is your logo, the fonts you use, and a color palette. An absolute fundamental is to make sure that these three elements are consistently used across all designs, from your website, to business cards, to packaging.
While we’re on the subject of brand identity, you need to make sure that your branding honestly and accurately reflects your business. This is a key part of our work at jdp. We lift the hood on your business to decipher your business language – what is the message you need to get out there to attract and connect with your clients and customers? This will inform all of the design decisions, tone, and voice of your business.
Boring doesn’t sell. Your web design should reflect the personality of your brand. Are you playful? Informative? Approachable? Edgy? If you haven’t already, design and develop a personality for your brand that people can connect with.
In the interest of giving your website more personality, if you’re not careful you run the risk of “over-designing” your website. If in doubt, err on the side of simplicity. Too many animations, buttons, forms, and colors make for an unpleasant user experience.
Instead, get into the “less-is-more” mentality to keep your audience focused on their journey through to sale.
Nobody likes being stuck behind a tractor. If your website takes more than a couple of seconds to load, your customers will accelerate past you and catch up with your competitor. You need your website to be fast and reliable to reflect well on your business. You can learn how to optimize your website for speed here.
Depending on your business model, it might be appropriate to use product demonstration videos, blogs posts, animations, and infographics to communicate the benefits of your service. Whatever you choose, make sure your content is meaningful and makes sense for your brand.
If you want to ensure that your business has a solid and consistent brand identity, Get in contact with jdp.
Having an in-depth understanding of your business is at the core of our strategy. We don’t try and artificially apply an identity to your business, we take time to understand your businesses strengths and its goals to develop a natural and authentic identity that translates across all of your client interfaces. We create what we call a “language” for your business. By that, we don’t just mean tone and voice, web design is a type of language also. Language is anything that communicates your brand to your customers.
We use any combination of the tools at our disposal to make sure your messaging connects with your desired audience, and creates new opportunities and leads for your business. The value we add to our clients is proven in the performance of our strategies.
