Social media is one of the most powerful advertising, marketing, and ultimately sales tools that exists to date. Your store and brand can reach thousands of people a month and based on the laws of conversion rates. With that kind of reach, you’re sure to funnel some sales.
One particular social marketing mogul is Facebook and it only makes sense to utilize this platform to elevate your selling potential. We’ll go over some tips on Facebook and Shopify integration and how you can scale your business using a combination of these powerful tools.
Why sell products through Facebook?
Not only is Facebook a social media site, but it’s also a very active paid advertising platform. That means you have two avenues to build out your audience: you can set up paid ad campaigns or focus on organic growth.
Businesses also use Facebook to showcase their business, much like you would on your website. It’s a great way to engage with and show your customer what your company is about, and why they should purchase from you.
Another great benefit of selling on Facebook is that you can truly get to know who your ideal customer is, and create a social and behavioral profile of your customers. You can view audience insights, check engagement rates, and see exactly what type of content generates the most interest. You can then use that information to strategize better organic and paid marketing campaigns. Up to 26% of all online shoppers make purchases on Facebook, with an average order price of $55.00 according to Shopify.
How do you integrate Facebook with Shopify?
Now that you know the benefits of selling on Facebook, let’s look at how you can capitalize on this strategy and connect your Facebook account to Shopify.
Facebook business account
The first thing you will want to do is ensure that you have a business page/account for Facebook and that you can access your ad account page and business manager. You’ll need administrator permissions for the page to connect it to your Shopify account.
The next step is going to be logging into Shopify and installing your Facebook channel so that you can connect the two. Your Facebook channel is going to have a product catalog for Facebook marketing, Instagram, and Facebook shop. You’ll be able to sell on all three of these.
Get your pixel set up
Just what is a Facebook pixel? A pixel is a set of code that Facebook lets you place in the header section of a site, this code lets you gain valuable insight into your customers’ shopping behaviors. For example, you are able to see the sources of your website/shop traffic. Seeing your traffic trends will allow you to figure out where and how you want to advertise to gain traction on other avenues.
You can also review demographic information. Knowing the age and or gender of your customers allows you to tailor your images and text so that it resonates with and is more appealing to the people buying your products. Another very valuable insight that a Facebook Pixel offers is the ability to see your customers’ behavior on your website. You can check out navigation, and where your conversions or sales occurred.
The final step of integrating Facebook and Shopify is adding the Facebook pixel to your Shopify admin. You will want to enable the “Conversions API” in your data sharing settings so that you can see your conversions or sales.
In just a few simple steps you can begin tapping into a vast network of potential customers for your store. Don’t forget to regularly analyze your data and adjust your marketing plans accordingly. Set yourself up for success and watch your business and sales grow.