We don’t like the term “brand design”. We purposefully avoid it. Why? Because it sounds like you’re painting a wall, or choosing an outfit. It’s disconnected, separate from your business. To effectively communicate your business directly to your audience you should try this instead.
The adage “don’t judge a book by its cover” exists for a reason. We judge books, people, instagram profiles, and, yes, brands. Your customers are no different. That’s why brand design and development is a vital part of starting and running a successful business.