Before we get started let’s just take a breather and acknowledge that it’s ok. It’s absolutely fine to be running a business in the year 2020 and still feel daunted at the prospect of running [...]
Loyal customers are worth their weight in gold! Everyone knows that customer retention is much easier and cheaper than customer acquisition. But the trouble is that these days customer loyalty is on the decline. With [...]
Working from home is a new reality for many of us. While it has its advantages (so long noisy crowded subway) there are also a few challenges. While working from home increasing productivity is a [...]
When strategizing how to increase sales on your eCommerce website, we need to talk about abandoned carts. The hardest and most costly challenge is to find leads and get potential customers to your website. But [...]
What is the difference between B2B and B2C marketing? Adjusting your look and tone of voice to suit your audience is something we all do naturally. Who dresses and acts the same in front of [...]
