Getting promotional emails right is a challenge. We look at the main differences between relevant, engaging emails that customers can’t help but open, and those consigned to the spam folder.
Understanding what motivates people to open emails is the most important part of your email marketing strategy. After all, what’s the point in writing a letter if they won’t open the envelope! So here are some email marketing service tips for creating compelling subject lines.
We run down the top CRMs to integrate with your WordPress website, along with the benefits and main features to look out for when making your choice.
We compare MailChimp with other top email marketing tools and explain the key factors when deciding which platform to choose for effective email campaigns.
Loyal customers are worth their weight in gold! Everyone knows that customer retention is much easier and cheaper than customer acquisition. But the trouble is that these days customer loyalty is on the decline. With [...]
Email marketing is alive and well but it's probably changed a lot since you last created an email marketing strategy. Here are our tips for successful email marketing in 2021
What’s new in digital marketing? Well, we’re here to keep you up to speed on the latest developments, and this time something super interesting is happening over in the content marketing world. Content marketing has [...]