What your marketing consultant doesn’t know
Marketing consultants just treat part of your business. Want a more sustainable and holistic solution to your business woes? We have the solution.
Marketing is for losers: what you need to know before hiring online marketing companies
Marketing is for losers, and by that, we mean that way too much money and time are lost on marketing solutions that don’t work. Diving headfirst into marketing too soon is a costly error that many businesses make. Read the signs that you need to invest elsewhere in your business first.
Why we don’t give a sh*t about smarketing
There’s a new buzzword in town. Smarketing is about merging your sales and marketing teams to ensure they have shared goals and align their messaging. But the concept of smarketing is severely limited, and here’s why we don’t endorse it one iota…
Revealed: The number one problem with companies offering digital marketing services
We’re blowing the whistle on what we consider bad practices by companies offering digital marketing services. Discover the red flags to look out for that suggest you should look elsewhere.
It’s time to rethink internet marketing
There is a fundamental problem with the dynamic between internet marketing companies and their clients. If you’re tired of researching the best strategy for your business and want direction from industry experts, read on.
Best tools for connecting with your customers (that aren’t social media)
People often assume that “building a relationship with your customers” means you need to get on Instagram asap, but not necessarily. The best way for your business may be via an email newsletter tool or a messaging CRM (don’t worry, we’ll explain it all as we go).
How to write promotional emails your customers will read
Getting promotional emails right is a challenge. We look at the main differences between relevant, engaging emails that customers can’t help but open, and those consigned to the spam folder.
Top Subject Lines to Increase Open Rates: Email Marketing Service Tips
Understanding what motivates people to open emails is the most important part of your email marketing strategy. After all, what’s the point in writing a letter if they won’t open the envelope! So here are some email marketing service tips for creating compelling subject lines.
Top CRM WordPress Plugins for Small to Midsized Businesses
We run down the top CRMs to integrate with your WordPress website, along with the benefits and main features to look out for when making your choice.
Top Email Marketing Tools To Promote Your Website in 2021
We compare MailChimp with other top email marketing tools and explain the key factors when deciding which platform to choose for effective email campaigns.