At jdp we make no qualms about the fact that communication with your customers is our main goal. All of our tools (jd-pROCYCLE, web design, and development, SEO, content marketing, etc.) facilitate optimum communication to ensure a healthy flow of customers.
While the connection between content marketing and communication is linear, people are sometimes surprised to hear that we consider SEO and web design as important facilitators of good communication. Here’s why you ought to consider these two marketing techniques as communication tools first and foremost.
SEO and communication
Just so we’re all up to speed, SEO stands for Search Engine Optimization. The aim is to make sure that your website can be crawled by major search engines like Google and that said search engines display your website in relevant search results so that your customers will be able to find you.
Here’s the thing, though: some businesses get so caught up focusing on appealing to search engines that they forget the ultimate aim – to connect with customers. Customers will only engage with your website if they find useful, relevant, and engaging content.
As time goes by the gap between writing for search engines and writing for humans becomes narrower and narrower. Google has long been unequivocal about its mission to improve search listings and make them more relevant to customers. And they’re getting better by the year… or perhaps it’s more accurate to say they’re getting better by the day. Google announced that in 2019 alone they made over 3620 improvements to their search algorithms.
That means that white hat SEO tricks quickly go out of date. The SEO strategy that cost you $$$ that worked in 2017 just won’t cut it in 2021 and beyond.
So what’s the takeaway? To write, develop and design for humans, not algorithms. Focus on providing high-quality content that’s genuinely relevant instead of cramming your site full of keywords artificially. Use content to connect with your customers and build relationships instead of cynically including meta copy that has little if any relevance to what’s on the page. Google is onto you.
Web design and communication
Design is a language. Consider every element of your web design as a means to communicate your business and your messaging clearly and effectively. They say a picture is worth a thousand words, and that’s also true of other web design elements such as typography, and industry-specific design styles.
Consider how these elements can improve communication on your website
Typography
The art of typography is as rich and complex as the history of the written word. They position us in time and space. For example, script fonts can transport us to a different era or suggest elegance and femininity, serif fonts communicate authority and tradition, minimalist, sans-serif fonts are clean and communicate decisiveness and modernism
Icons
Icons have been an integral part of web design since day dot (com). A well-designed icon improves user experience and navigation and minimizes the need for a copy so that you can keep your website clean.
Titles and headers
A well-organized website is an intuitive website. Users must be able to scan the content to get directly to the information they need. Well-planned titles and headers
Images
Quality images are one of the most important elements with regards to good website design. If you’re selling a product. Images communicate who your typical (or desired) customer is, and they can directly and emphatically paint a picture of your business, how you operate, what your values are, and the key selling points of your product or service.
Start connecting with your customers
If you’re experiencing a disconnect between your customers and your business, don’t hesitate and take action today.
At jdp we don’t jump to any conclusions about what you should do next to improve communication. We lift the hood on your business and conduct a thorough analysis and investigation to diagnose your communication issues and draw up a comprehensive strategy within your budget to maximize the effectiveness of your next investment.
Get in touch today for a free consultation and start communicating with your customers.
