Have you noticed a fall in website traffic?
Are you unhappy with your site’s performance, but not sure what’s going wrong?
If so, it’s likely your website needs some help – an aesthetical spruce up, or an SEO overhaul – to drive visitors to your site (and keep them coming back!).
Here we’ll look at 5 signs which indicate your website could use some TLC. Start understanding how to revitalize your website and get it working for you!
What are the signs that your website needs help?
It might be clear to you that your website is underperforming, but not so obvious why. These indicators could be the reason your website’s falling short:
You’re lacking SEO
Search Engine Optimization is here to stay. And if you’re not making use of it – your website is going to suffer.
But what is SEO? In short, good SEO will improve your website’s ‘findability’ on search engines. Users looking for the content you’re offering will find your site – not someone else’s!
Bad SEO can take many forms: too many ads, unclear formatting, and keyword stuffing are just some of the offenders. These will negatively affect search engine rankings.
Improve your SEO to entice visitors to your site.
You don’t have good content
If your website is sparse and uninteresting, visitors aren’t going to hang around.
Improving the quality, and quantity, of your content will improve your website’s relevance to users.
Good content can come in many forms. But the most important things to remember are:
- Strike a balance – don’t forego quality for quantity. Quality content will keep visitors on your page longer and keep them coming back.
- Blog posts are invaluable. They generate traffic and improve the likelihood of appearing in searches.
- Keep content relevant and up to date. Topical content, tailored to your audience’s interests and site’s message, will create discussions and spark interest.
Your website is disorganized
A website that is frustrating to navigate will quickly deter users.
Insufficient internal links, broken links, disordered pages, few headings, and no search bar are all factors that can have visitors running for the hills.
Your landing page is the first thing many visitors will see. Make sure it’s effective and well organized.
It can help to take a step back and ask someone else to rate your website’s usability. This is a great way to get feedback – to find out what is working well and what adjustments could be made.
Your website design is off-putting
Appearance isn’t everything, but in the world of websites, it counts for a lot.
Thoughtful website design is important. If your website is overly colourful, or uses a vast array of fonts, it may come across as unprofessional.
A minimalistic theme can help your website by clearly presenting your content and not distracting the user.
Bear in mind the following factors:
- Font matters. The font you choose gives ‘tone’ to your site.
- Careful use of colour is encouraged.
- Consider your audience – adjust the design to appeal to them
Your site isn’t responsive (read: not mobile-friendly!)
According to Google, more than 50% of searches now come from mobile devices.
The world has moved on, and if your website is only suited to being viewed on a desktop screen – you’re going to miss out on a lot of traffic.
The benefits of a responsive website are innumerable – from increasing the time users spend on your site, to improving the probability of your content being shared on social media.
Ensuring your website is responsive is essential to its success.