As your business grows it becomes harder and harder to keep track of the varying working parts of your organization and how they each impact your sales. It’s hard to know if you need web design help or if your investment could be better spent elsewhere on your business.
Diagnosing exactly which part of your business needs fixing first is a challenge. At jdp, we take the time to analyze the existing mechanisms in your business and determine what can be adapted or replaced to remove barriers and overcome the challenges that prevent your business from performing optimally both on and offline.
Here are just some of the signs that your web design may need some assistance.
Signs you need help with your web design
- High bounce rate
- Your phone has gone silent
- Your website is sluggish and slow
- Your business has outgrown your website
Are your customers sticking around to visit more than one page? You can find the answer in your Google Analytics report. The bounce rate is an indicator of how engaged your audience is. A high bounce rate suggests short session duration – people only stay on your website for a short time, visit one page, and then split.
There could be several reasons for this, not all of which are bad. For example, a returning visitor might head straight to your “contact us” page just to get some details. Or if you have an informative blog page, visitors may come to get some specific information and leave.
But generally speaking, a high bounce rate indicates an immediate disconnect between your web design and the visitors’ expectations. They have arrived on your website expecting something different. It also suggests that your website is not designed to engage your audience and lead them easily through the buyer journey.
So what is considered a high bounce rate? Ideally, you want a bounce rate of below 40%, 50% is ok. Anything above 70% is particularly worrying and you’ll want to make improvements.
Despite getting a decent flow of visitors to your website, you are getting fewer calls and form submissions. There are many possible reasons for this to be the case (changes in consumer preference, a new competitor entering the market) but it might also be a result of poor, or outdated web design.
We’ll keep this short and to the point. If any page on your website takes longer than 3 seconds to load, it is essentially like throwing a spanner in the works. Your visitors will be out of here before you can say “free tacos”.
If it’s been a while since your last redesign, there’s a good chance your business has seen many big changes. New product ranges, new services, and offerings, even a rebrand.
You need to decide the structure of your website and all design elements with all of your content and your most recent branding in mind. Otherwise, your user experience will lack flow, and your design will lack consistency, confusing your customers and sending them elsewhere.
Helpful web design tips
- Make sure that all elements of your design and copy are consistent and communicate your business identity and proposition. At jdp, we call this your “business language”. There is nothing more important than effectively communicating and connecting with potential customers.
- Make sure to include prominent call-to-action buttons on each of your web pages.
- Link internally to help users navigate your website.
- Consider including features on your eCommerce website to optimize conversion rates such as countdown timers and prominently displaying positive reviews.
- Improve your page speeds. See our related for optimizing your WordPress or Shopify website for speed.
The jdp way
If you recognize any of the signs above it could be a sign that your website needs a redesign. That being said, there are so many contributing factors when it comes to overcoming business challenges. Maybe your next investment would be better spent elsewhere. At jdp, we lift the hood on your business to assess your situation and handcraft the perfect strategy for your business.
If you’re at all unsure about where next to go with your business, get in touch and we’ll be happy to discuss your business challenges in a 15-minute free consultation.
