The surge of eye-catching, interesting blogs across the internet has opened up many doors for writers, web users, and businesses alike. As we all know, the sure-fire way to generate more traffic to your eCommerce site is frequently updating it with worthwhile search engine optimized content that helps your target audience track you down.
So, it’s safe to say, writing a blog that is worth reading is vital when it comes to attracting readers and convert them into customers. Blogs have fast become the extension of the marketing strategy of numerous businesses.
If you want to create blogs on your Shopify eCommerce site, here is everything you need to know to ensure it’s done right.
The DOs and DON’Ts of writing a blog on Shopify
How to design the blog
Of course, your blog’s content is the major selling point, but don’t forget the importance of visual appeal. The visual presentation of the blog plays a huge role in attracting your audience. It’s actually a matter of make or break. If your blog looks too messy and too flashy, your audience won’t stick around to read the content.
Choose a template that presents the texts clearly. Make sure the font is readable (the MOST important factor) and use colors that symbolize your eCommerce business. Images can also be included but make sure that they are appropriate and fit with the content.
What to Blog?
DO create value for the reader
There are no restrictions on what you can write on a blog, which is why writing a blog for eCommerce has become a widespread practice. Anybody can say anything. But if the purpose of the blog is to pump the sales of an eCommerce site, you must put a little more thought and attention into the content.
The content defines the value of the blog and by extension, the value of your business. If it is not sensible or helpful in any way, it is not going to boost your eCommerce site.
DO focus on readability
Make reading your blog a pleasure, not a chore by following these two top tips:
- DO use a casual tone.
- DON’T use difficult terms/highfalutin words.
The purpose of a blog is to connect with readers. Approachability is key. Use a warm tone, and if in doubt, err on the side of being more casual. There are some industries where a more formal tone is appropriate, but unless you work in law or politics, keep it on the light side.
Don’t expect every reader to know everything that your blog is talking about, but use your common sense.
Use easy-to-understand and appropriate words. Don’t try to explain something that is utterly obvious, but if technical terms must be used, include a clear and concise explanation. Make sure to spell out acronyms the first time you use them in your blog.
At all times, consider the target audience of the blog to strike the balance and avoid either confusing or patronizing them.
DON’T slander other businesses
Saying negative things about other business entities can backfire, both from a PR and legal perspective. It’s just not worth it. Avoid topics that can get you in hot water. If you intend to write reviews on certain products or services, try to sound as professional as possible.
DO Mix it up with non-business content
A blog that only talks about its own company are dull. Readers will get tired of reading the same thing over and over again.
Use your blog to advocate for your customer – write about things that are genuinely enlightening, informative, insightful, helpful, or humorous.
You may post tips and tricks, comparative studies, anecdotes, or just anything that may improve your quality of life. Keep your audience in mind while writing a blog for your Shopify store.
You DON’T have to write it all yourself
Not all eCommerce website owners are good writers. Fortunately, there are lots of people out there who would be willing to maintain a blog for your website. Just employ an experienced freelancer through a site like eLance or Fiverr, and write a clear brief instructing them on how to adapt your business language.
DO contact jdp for business advice
If you’re going to commit to a blog, you have to go all in. Creating invaluable content is just making noise. Skimp and you may do damage to your reputation. If you’re unsure whether the commitment is worthwhile for your business, we’re happy to assess your situation and guide you accordingly.
Whether blogging is right for you, or your investment could be better spent elsewhere on your business, jdp will set you up with the right solution for your business. Contact us for a free consultation today.
