Swatting up on your marketing skills is a smart idea for any business owner or entrepreneur. It gets your brand spotted and increases revenue, so honing this skill has jumped high up on the priority list of today’s professionals.
It can be a daunting task to learn about digital marketing without a structured course as a guide, so many people turn to digital marketing courses.
But, how much can we trust that a digital marketing course will get us to where we want to be? Does a certificate really stand for much in terms of understanding how to market your business? And here the most important question: what value does a digital marketing course really add to your business?
Let’s take a look at why, in our opinion, digital marketing courses aren’t worth it.
1. It’s ever-changing
Those familiarizing themselves with digital marketing will soon realize that it doesn’t stand still for long. It’s constantly evolving, and what you may learn from a course today could be outdated by tomorrow. It’s young and flexible, so staying on top of its new movements is the only way to keep an eye on the digital marketing ball. A course may give you a basic understanding of how it works, but it may not be up-to-date with the best tools and techniques to use at the moment.
2. There’s no one size fits all
A digital marketing course will often present you with tried and tested methods that have worked for businesses in the past. As helpful as this is to understand different approaches, there is no guarantee that these specific methods will work for you. Evolving and developing your business is down to execution. The only way to achieve this is through practice and learning as you go, not by throwing valuable resources at a traditional ‘how to’ marketing course.
3. It’s all online—for FREE
The internet is our modern-day teacher. Everything we need to know about anything is right at our fingertips—just a click away. There are countless blogs and articles dedicated to digital marketing and how to get clued up to improve your marketing skills. Start by gathering some top tips on learning digital marketing, such as reading articles for beginners to get the basics, using social media to follow successful marketers, and launching your own blog. Never stop researching so you can keep picking up new tips and tricks as you go, and sooner or later, you will be able to execute your newfound skills and reap the benefits.
If you already have basic knowledge, but you’d like to learn how to reshape your digital marketing approach, check out our blog on rethinking online marketing.
Invest your resources where it counts
If you’re determined to take on the role of digital marketer for your business, you’re better off researching methods for yourself and applying your own knowledge of what works best for your business. However, this is time-consuming, and trial and error is costly. Your best bet is to outsource to professionals who have experience working with a variety of businesses applying different digital marketing techniques in different industries.
At jdp, our team handcrafts the best approach for you, so your business excels beyond the competition. Quality guaranteed. We prove the value of our services through the performance of our clients’ businesses online.
Book a free consultation today, and speak to one of our experts.
