Remote working is no longer a possibility, it is now a reality for many workers in the covid era. Currently, around 26% of the US workforce is working remotely. Post-pandemic, that number is expected to drop slightly but not by as much as pre-pandemic levels. It’s expected that 22% of the American workforce will continue to work remotely in 2025.
The past two years have amounted to an experiment in the capacity of online tools to offer a virtual workspace that is as functional as a physical office. And the results are conclusive: digital workplaces are more efficient and more productive than conventional offices.
Nowadays, New York digital marketing is no longer necessarily conducted in New York. With remote workers expanding their horizons, it’s now more cost-effective for big-city agencies to source their work from remote workers and digital nomads who don’t have exhaustive overheads.
Let’s explore the benefits of digital workplaces for both employees and employers.
The benefits of digital workplaces
1. Increased productivity and efficiency
According to a 2019 survey by International Workplace Group (IWG) 85% of business owners reported an increased efficiency in operations as a result of more workplace flexibility.
An experiment by Stanford University also found that remote work increased productivity by 13%.
2. Competitive rates
Big-city salaries are high and you’re not necessarily reaping the benefits by hiring inner-city workers.
Experience tells us that to seek out quality, we need to look to major cities such as New York, London, and Paris. For every post-industrialization generation, this made complete sense. Those with the most experience sought out opportunities in big cities. Even during the tech boom, San Francisco became the place to seek out talent. The location for the cream of the crop.
But now, things are changing. Talented millennials and Gen Zers are eschewing major cities in favor of locations with a better quality of life.
Combine two economic recessions, escalating student debt, and housing crises in big cities, and you’ll find that even the most qualified, educated young workers seek out a better life elsewhere.
It makes perfect sense for businesses that can conduct their business in a digital workplace to do so, thereby broadening their catchment area for the best talent.
The added benefit is that workers outside of major cities like New York offer their incredible talent at a fraction of the price. This cost-efficiency then gets passed down to the client.
3. Offering an international perspective
Another major benefit of the digital workplace is that it affords greater diversity in your workforce. Opening up your virtual office to employees from all over the world enriches your organization by capturing more talent and bringing in a wider range of perspectives. This is particularly valuable for companies with an international client base.
4. Better quality of life
We’ve already mentioned the decreasing lack of appeal for young workers to live and work in major cities, but it bears repeating. It is becoming increasingly difficult for young people to justify the extortionate cost of living in cities such as New York and San Francisco when there are so many remote working opportunities in industries such as digital marketing, eCommerce, app development, education, Information Technology, and human services to name a few.
Digital workplaces offer greater autonomy and flexibility for employees who are not attracted to the inner-city 9 to 5 grind (and let’s face it, who is!)
How to create the perfect digital workplace
Creating an efficient digital workplace comes with its own set of challenges. Businesses accustomed to in-office communication may struggle with the digitization process.
Let jdp take the wheel. Using the jd-pROCYCLE method, we’ll set up the perfect digital systems handcrafted for your business. You can forget the guesswork – we apply our expertise to get your business running smoothly and efficiently so that you can achieve your business goals in a frictionless digital workplace.
