If you’re planning on opening your own online store, Shopify seems to be the place to be. With worldwide stores reaping the benefits of the user-friendly, accessible platform, it’s undoubtedly a great way to kick start your business’s success.
However, it’s only the best platform in the hands of the knowledgeable. Here are some simple tips on how you can create the best Shopify stores and avoid turning a great tool into the worst store for your online business.
Optimize your theme for mobile users
A major mistake that new online business owners seem to be making is optimizing their Shopify theme for desktop users rather than mobile devices. Mobile eCommerce sales are on the up, and in 2021, figures show that mobile users take up 72.9 percent of eCommerce sales. The desktop view may be the default on the Shopify editor, but changing this to focus your attention on what mobile visitors will see will help you and your business in the long run.
Use high-quality images
Using excellent high-quality resolution images across your site is an excellent way of not only making your site stand out but also increasing your customer’s trust. If you use poor-quality images, you risk customers assuming the product will not meet their expectations. If you want more purchases, which, let’s face it—we all do, then make sure your site is kitted out with eye-catching, high-quality images that reflect the quality of your products.
Just remember to bear in mind the file size. It’s a good idea to use Image Compressor to shrink your images’ file size right down while maintaining your site’s quality and high speed.
Take time on the design
A rushed job is never a good one. Take time to create the best design for your Shopify Store. Customers notice when little attention has been applied. Carefully consider which theme will best suit your business and then work on the design, paying attention to detail. Remember that your store’s theme affects its overall look. It has the power to draw customers in or send them in the other direction, so don’t overlook this essential stage.
Using too few or too many Shopify apps
Often new online business owners jump to adding a tonne of Spotify apps to their new site. This can be detrimental because the more apps you download, the more code you inject into your store’s theme, and the slower it will become. It can also lead to pop-ups that can interrupt the viewer experience and are hugely off-putting. However, this doesn’t mean that you should get rid of all of your Shopify apps. It simply means that you should be mindful of how many you download, focusing on finding a few that will help improve sales, the look of your store, and its processes.
Creating the ultimate Shopify site
As a new online business owner, the power is in your hands! There are endless options and excellent resources out there to help guide you through the process of setting up the best Shopify stores.
If you want to make sure it’s done right, why not trust the professionals and let the team at jdp take care of the logistics and help create the ultimate virtual environment for your business. Get in touch with jdp and start your eCommerce journey today with a free consultation.
