Best Fashion & Accessories Stores Built on Shopify

Fashion is an ever-changing business, and running one is equally as elusive. It is intimidating to start an eCommerce store because there is plenty to deal with. You have to have a fluid user experience, killer aesthetics, and irrespective of the size, you have to be mobile. The other things like maintaining sound financial health, naming the store, optimizing the landing pages, and SEO add to the monster pile of things you have to get right.
That aside, it’s time to get some inspiration. The most successful Shopify eCommerce stores have common features that help to define their business language and underlie their website’s success. Here are some you can take inspiration from— each of them is killing it.

Helm Boots

Helm Boots was founded in 2009 in Austin, Texas. They sell classic-style boots with a modern twist to fit the modern man. Helm makes work and casual boots using locally sourced materials, and everything is made in the US, putting them in the exclusive club of 100% made in USA shoemakers. They have attracted a massive following, including the likes of Ben Affleck, and it is easy to see the reasons for their immense success.

Business language:

Helm is concerned with making the best handmade leather boots, and from their Shopify site, they are proud to show it. Their product photography is a standard by itself, having spent time to come up with super high-res images of their products. It helps their product description game but also allows clients to properly visualize what they are getting. This added to the unique style of their shoes makes them a go-to Shopify store for many customers.

Negative Underwear

The age of body-positivity is exemplified through this brand. Their message is bold and clear –they don’t want to promote some abstract perception of beauty, and instead opt to make women feel good about their bodies, and it works. Negative Underwear has been featured in Vogue, Forbes, Wall Street Journal, and other publications because of their endeavor to promote comfort and looks.

Business language:

The key to the success of their Shopify shop is consistency. Their imagery is top-notch, navigation on the site is easy, and they created a clear theme and stuck to it. Their product descriptions are not only on-point from a business language perspective, they are also SEO optimized. The whole look and feel of the site reflects the nature of the business and the genuine values it stands for.

Wolf Circus

To show that a Shopify site can succeed anywhere, let’s take the case of custom jewelry designers and maker Wolf Circus. Offering jewelry handmade in Vancouver, BC, Wolf Circus has found massive success selling their jewelry made with the lost wax casting process. Branding themselves as an attainable luxury, the message is clear right off the gate that the recycled sterling silver and bronze coated with 14K gold are some of the most affordable luxury jewelry you can get. That said, their identity has been supported by the fact that they produce high-quality products with very intricate details.

Business language:

On their Shopify website, the first impressions are attention-grabbing. Their product showcase exemplifies their creativity and also compliments their visual storytelling. It’s no wonder their eCommerce site has been a massive hit.

WP Standard

WP Standard won the Shopify Design award in 2013, and this was the exposure the company needed to found its massive success. They target the quality-conscious and design-loving buyer, and their website’s aesthetic has been of massive help to this end. Matching a product with a reputation is one of the best ways to have a harmonious relationship between a brand and its products.