We’re betting this is you: you want to design a new website, but you’re not sure what platform to use to get it started. You’re also not sure how to entice people to visit your site once it’s live.
What you need is a website design and building platform that provides you with intuitive, practical tools so you can create good SEO for your new site.
So what is SEO?
SEO stands for “search engine optimization,” and it’s a strategy that is essential for you to have so your website can get lots of traffic. It uses keywords, website design, and other techniques to make your virtual environment more visible to major search engines, and resultantly to your target audience.
To sum it all up: good SEO = more traffic on your website.
Best website building companies for SEO
SEO is a long-term investment. So you need to use a website building company that will help you design your site as well as make the challenge of getting more traffic exponentially easier. So here are the best companies to use and what SEO tools they offer.
WordPress is a popular choice for website builders, and for good reason. They state that they take care of most of the technical aspects of SEO like creating sitemaps. That way, you’re free to focus your energy on your content. As a bonus, all their thousands of customizable website themes are designed to be SEO-friendly and easy for search engines like Google to scan.
If you feel your SEO needs a push in the right direction, you can also download a plugin for your WordPress site that will help you optimize SEO for your content, as well. For example, the Yoast plugin analyzes your content as you’re writing it and tells you whether or not it’s got good SEO based on the keywords you’re using and how easy it is to read.
With all these tools and options, when it comes to SEO, it’s hard to go wrong with this titan of website design companies.
Wix is another forerunner for website building companies that also provide SEO services. Wix offers a fantastic tool called Wix SEO Wiz. The idea behind it is that it will give you a personalized, step-by-step plan for improving your site’s SEO. All you have to do is answer some questions to get started, and boom: an actionable plan for ranking higher in search engine results is right at your fingertips. You do have to have a website on the Wix platform in order to use this service, but that’s definitely not a bad thing: Wix is a highly customizable and user-friendly website builder. If it wasn’t, it wouldn’t be on this list.
Squarespace makes this list because it’s a fantastic, highly customizable website builder. They also take care of most of the basic, technical aspects of SEO, while also offering tools to help you optimize your content for search engines.
For example, you can use the Search Keywords panel to see how your website ranks for specific keywords. Then with that knowledge, you can make any changes you might need in your content to achieve a higher ranking. All in all, Squarespace is a great platform to build your search engine optimized website on.
Plan for the future of your SEO
As we said earlier in this article, SEO is a long-term investment. It’s not something you can just start and then forget about. It takes commitment and hard work for it to pay off. Is the investment worth it? Well, that all depends on your business model and your budget. It might just be that your investment would be better placed elsewhere.
At jdp, we lift the hood on your business to analyze where you’re at, and what next steps would make the greatest difference to your business. If we decide that SEO is the right way for your company to go, we’ll create a sustainable solution so that your virtual environment will continue to bring you a bigger return on your investment.
Contact us today for a completely free 15-minute consultation so we can open up opportunities to connect to your audience and reach your business goals.