When it comes to building a Shopify website, there’s a lot to consider in terms of appeal. How your site looks to new visitors and if the design reflects your brand are both vital focal points. To get out there and ahead of the game with your website, you need to make your mark.
If your business is food-based, you want your site to appeal to the user’s eyes first, then their tummy. Let’s take a look at some of the most successful food websites that used the Shopify website builder to appeal to the appetites of their target audience.
Pipsnacks
For Pipsnacks, it all began with a little grain, and the rest is history. They wanted to bring the authentic flavor of heirloom corn into tasty and nutritional snacks like popcorn, crunchies, and corn dippers. Their Shopify-built website combines earthy, brown tones and warm natural imagery of crop fields and golden grains to perfectly represent what they do. It’s simple, effective and attracts visitors with its wholesome and almost familiar design. It feels homely and authentic, which matches their business language perfectly.
Partake
Denise Woodard came up with this scrumptious business idea based on a healthy alternative to kids’ snacks. She took her vision of making vegan cookies made from only natural ingredients and turned to Shopify website builder— and Partake was born. For starters, the site’s logo is a chocolate cookie that is immediately attractive to the customer and explains what the brand offers. The site uses fun rollover color-change effects that are visually appealing, especially for children, tying in nicely with the brand and its aims. They also establish confidence through icons and an interactive ingredients section. The landing page has an image of one of their products, delicious pancakes and syrup, which shows customers exactly what they can expect from the get-go.
Taza Chocolate
Taza Chocolate is all about fairtrade and good taste, bringing the rustic taste and texture of Mexican chocolate to the world.
The founder of the chocolate brand wants their audience to know that by buying their chocolate they’re making a difference in the world. That’s why their Shopify-built site focuses on their goals and ethics as soon as you touch down on their landing page.
A bold typeface and imagery inspired by fairtrade practice immediately translate their values. Taza Chocolate perfectly communicate their message without bombarding their site with information overload. The prime colors keep it basic but also inviting as you scroll through their easy-to-navigate site.
Perfect Keto
This is a site for weight-watching foodies who want to experience great-tasting snacks while staying within their keto calorie limit.
Perfect Keto uses Shopify to build an engaging site that speaks directly to its target audience. An intuitive navigation menu helps users differentiate between essential keto products and nice add ons.
The site guides its visitors on where to begin and why keto works. It takes users on a journey and offers guides on where to start with keto. This creates a friendly, personable feel, helping visitors feel connected to the brand.
The site uses simple icons and cool colors to create a fresh and welcoming vibe that reflects their brand.
Create your own tasty site!
If you’re planning on kick-starting your business with the Shopify website builder, remember the tricks and tips that will help your site take flight. Get creative with design and choose colors, styles, and effects that translate your business language and resonate with your audience. Whatever the site—make it a tasty one.
For help and support in launching your business, trust the professionals. Get a free consultation at jdp.
